Within some fifteen years, Telefonica became the largest telecom and broadband operator in Brazil with over 91 million costumers. Past years have even marked lithesome acquisition in the fixed line system (Teleso), the Speedy launch – the first broadband service in the Brazilian market – and the mobile operator. The new company created with Telefonica and Vivo merger has its operational strategy based on thee pillars: quality, coverage and innovation.

ANALYST FINANCIERE – January 2014

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